WHY WORK AT TOKUYAMA DENTAL AMERICA:

Tokuyama Dental America is an established Japanese company dedicated to the development of quality products for the modern dental professional. Our US corporate office is located in the beautiful Encinitas, California.
If you have a passion for innovation and a deisre for growth, check out the opportunities listed below.
We offer comprehensive benefit plans including:

  • Paid Vacation
  • Paid Sick Leave
  • Medical/Dental/Vision Plans for Employees
  • Paid Costco Membership
  • 401K Retirement Options
  • Company Dinners and Parties
  • Business Casual Dress Code

we look forward to meeting you!

CURRENT POSITIONS AVAILABLE:

Product Marketing Specialist

Job Description

Dynamic and growing company from the health care industry looking for a Product Marketing Specialist to help drive the launch of a very innovative product with huge potential.

The ideal candidate would have initiative and strong hands-on attitude along with creativity and results-driven mentality. This job is ideal for someone who has the ability to understand complex concepts quickly and would enjoy to have a very dynamic job. You will be joining a company with a great team oriented and friendly working environment. You will also be travelling around the country for meetings and tradeshows.

Main responsibilities:

Product Marketing:

  • Assist in the developing marketing strategies for product launches.
  • Analyze direct and indirect competitors and how we can capture market share.
  • Analyze and understand product characteristics, compare them to competitors, and identify the USP (Unique Selling Proposition) of our new products in order to create strong messaging for product launch campaigns.
  • Analyze market trends to identify growth opportunities.
  • Implementation and coordination of the marketing tactics.

Communications and advertising:

  • Participate and contribute in the creative process of creating printed and online ad campaigns and marketing material.
  • Develop web copy, brochure copy, blog posts, e-articles, videos, e-newsletters, social media marketing and other related content marketing to support inbound campaigns.
  • Create creative briefs for our creative design department.
  • Coordinate and implement SEO and trigger marketing campaigns

Sales Support:

  • Analyze promotional activities, measure results and deliver key insights.
  • Support Sales Team with product training tools.
  • Educate potential customers in product features.

Required Experience:

  • Bachelor’s degree is required, preferably concentrating in Business Administration with emphasis on Marketing or a Marketing degree.
  • This is an entry level position. Experience is not required.
  • Prior experience in product management, product marketing, marketing analysis and strategy, new product launches or creative content development is a plus.
  • Previous experience in Healthcare marketing or dental industry is a plus.

Required skills:

  • Strong Analytical capabilities, should be able to analyze graphs and provide insights, recommendations or conclusions on what is observed.
  • Basic understanding of marketing and business concepts
  • Technical knowledge ability: The candidate should have the ability to learn and understand technical information.
  • Project management and multi-tasking skills.
  • Creative and motivated to learn and ask questions in a fast-paced working environment.
  • Proactive, team worker, flexible and with strong attention to detail.
  • Excellent written and oral communication skills.
  • Proficient knowledge Microsoft Word, Excel and Power Point.

What we offer:

  • Dental, vision and healthcare insurance provided.
  • Great and relaxed working environment.
  • Business casual dress code.
  • Costco membership.
  • Japanese sushi dinners.
  • Traveling across US for Trade Shows
  • Great dinner time with the marketing team during travelling.
  • Happy hour Fridays.
  • Immersion in a multicultural working environment with a strong Japanese influence.

Others:

  • Company located in Encinitas, California.
  • Availability to travel 20%.
  • Department with much growth potential.
  • Qualified Applicants must be legally authorized for employment in the Unites States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

 

Apply

Associate Product Marketing Manager

Job Description

Dynamic and growing company looking for an Associate Product Marketing Manager who will be responsible for leading the profitable growth and expansion of a Strategic Business Unit (SBU). The candidate will develop a market picture and create marketing strategies to generate demand and capture market share.

We are looking for a candidate with a great balance of strategic orientation and tactical execution. Proven experience in understanding business analytics and developing creative strategies based on the insights obtained. Amazing opportunity for an individual interested in developing a promising marketing career in the Health Industry.

Primary Responsibilities

Marketing Strategy and Project Management

  • Develop the Brand Architecture and brand Identity based on our Unique Selling Proposition.
  • Obtain market insights through market research and competitive analysis.
  • Drive development of differentiated product Positioning and Messaging.
  • Create positioning maps and customer segmentation.
  • Define marketing strategies to capture potential customers and retain existing ones.
  • Develop project business case models, financial and pricing models.
  • Analyze sales channels and purchase driving factors to create sales strategies.
  • Product launch evaluation and implementation.

Communications & PR

  • Establish relationships with key opinion leaders from the industry.
  • Leverage integrated marketing and promotional planning process to ensure that communications and programs are consistent with the brand identity and voice so customers will increase trust in the company brands and build customer loyalty.
  • Drive the development, coordination and delivery of all marketing materials and content, including brochures, website content, e-newsletters, training materials, distributor promotions, tradeshows, and other marketing tools.
  • Online and offline Media planning.

Sales Strategy

  • Define go-to-market strategy to capture market share.
  • Analyze customers’ sales with SalesForce and develop plans to improve the results.
  • Foster strong working relationships with key customers.

Required Experience & Skills

  • Bachelor’s degree in Business Administration, Marketing or Communications required.
  • Must have 3-4 years of Marketing experience.
  • Previous experience managing a brand or product required.
  • Knowledge or Salesforce, CRM strategies and Digital Marketing techniques.
  • Previous experience in the Healthcare industry preferred.
  • Experience managing people preferred.
  • Strong project management and multi-tasking skills.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
  • Proficient knowledge of Microsoft Word, Excel and Power Point.
  • Have a high attention to detail, and the ability to manage multiple projects with competing priorities.
  • Have a strong work ethic.

Other:

  • Company located in Encinitas, California
  • Availability to travel 25%.

Qualified applicants must be legally authorized for employment in the United States. Qualified applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

 

Apply

Personalized Marketing Specialist

Job Description

Dynamic and growing company from the health care industry looking for a Personalized Marketing Specialist to support the launch of a very innovative product with huge potential. This role will be building data-driven, personalized, omni-channel marketing programs across customers lifecycle with the goal to convert and engage customers.

The ideal candidate would have initiative and strong hands-on attitude along with creativity and results-driven mentality. This job is ideal for someone who has the ability to understand complex concepts quickly and would enjoy to have a very dynamic job. You will be joining a company with a great team oriented and friendly working environment. You will also be travelling around the country for meetings and tradeshows.

Main responsibilities:

  • Utilize a solid understanding of our customers’ life-cycles and drivers that influence customer behavior and lifetime value to develop and execute on personalized marketing plans to acquire, engage, retain customers.
  • Plan and execute on the development, testing and optimization of our personalized marketing programs.
  • Manage the sampling campaign. Define targets by channel, manage logistics and develop marketing programs to ensure a high conversion rate.
  • Leverage data-driven insights to create effective marketing content and to deliver the most relevant message to the right individual at the right time across offline and offline channels.
  • Stays abreast on novel marketing technologies/capabilities and integrate new solutions where needed to increase overall marketing effectiveness.
  • Develop and execute on cross-sell and upsell programs to drive incremental revenue from our Database.
  • Utilize data and analytics to report on and manage performance of personalized Omni-channel marketing programs.
  • Evaluate new innovative opportunities, prioritize for testing, and support the execution of ‘test and learn” to increase engagement to successfully optimize our personalized marketing programs.
  • Contribute to the development of strategic marketing plans.
  • May perform other related duties as required and/or assigned.

Required Experience:

  • Bachelor’s degree is required, preferably concentrating in Business Administration with emphasis on Marketing or a Marketing degree.
  • At least 1+ years of hands-on experience with customer journey mapping, life-cycle campaigns, personalization, automation, dynamic content, and segmented communication strategies.
  • Familiarity with test and learn approaches preferred.
  • Strong marketing mindset and customer focus are essential.
  • Experience with planning, executing, and tracking large marketing projects and budgets.
  • ability to influence without authority are required.
  • Prior experience in product management, product marketing, marketing analysis and strategy, product launches or creative content development is a plus.
  • Previous experience in Healthcare marketing is a plus.

Required skills:

  • Strong Analytical capabilities, should be able to analyze graphs and provide insights, recommendations or conclusions on what is observed.
  • Basic understanding of marketing and business concepts
  • Technical knowledge ability: The candidate should have the ability to learn and understand technical information.
  • Project management and multi-tasking skills.
  • Creative and motivated to learn and ask questions in a fast-paced working environment.
  • Proactive, team worker, flexible and with strong attention to detail.
  • Excellent written and oral communication skills.
  • Proficient knowledge Microsoft Word, Excel and Power Point.

What we offer:

  • Dental, vision and healthcare insurance provided.
  • Great and relaxed working environment.
  • Business casual dress code.
  • Costco membership.
  • Japanese sushi dinners.
  • Traveling across US for Trade Shows
  • Great dinner time with the marketing team during travelling.
  • Birthday celebration activities.
  • Immersion in a multicultural working environment with a strong Japanese influence.

Others:

  • Company located in Encinitas, California.
  • Availability to travel up to 20%.
  • Department with much growth potential.
  • Qualified Applicants must be legally authorized for employment in the Unites States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

 

Apply

Marketing and Communication Specialist

Job Description

Dynamic and growing company from the health care industry looking for Marketing & Communication Specialist to drive the launch of a very innovative product with huge potential.

The ideal candidate would have initiative and strong hands-on attitude along with creativity and results-driven mentality. This job is ideal for someone who has the ability to understand complex concepts quickly and would enjoy to have a very dynamic job. You will be joining a company with a great team oriented and friendly working environment. You will also be travelling around the country for meetings and tradeshows.

Main responsibilities:

Communications and Advertising:

  • Media Planning =Find advertising opportunities with media partners and lead negotiations and agreements plus manage media calendar.
  • Digital Media Advertising = Develop digital marketing strategies including web advertising, SEO and SEM.
  • Social Media = Manage social networks (Facebook, Twitter, Instagram and LinkedIn), create content, purchase ads to increase number of followers and engagement.
  • Content Development = Develop web copy, brochure copy, blog posts, e-articles, videos, e-newsletters, social media marketing and other related marketing content to support inbound campaigns.
  • Creative briefs development = Create creative briefs for our creative design department.
  • Reporting = Build reports with findings and recommendations.
  • Support with the coordination and implementation of other marketing campaigns.
  • Support with trade shows and workshops.

Required Experience:

  • Bachelor’s degree is required, preferably concentrating in Business Administration with emphasis on Marketing or a Marketing degree.
  • Prior experience in media strategy and planning, digital marketing or new product launches is necessary.
  • Knowledge of digital advertising.
  • Previous experience with a media agency is a plus.
  • Previous experience in Healthcare marketing is a plus.

Required skills:

  • Strong Analytical and negotiation capabilities.
  • Basic understanding of marketing and business concepts
  • Technical knowledge ability: The candidate should have the ability to learn and understand technical information.
  • Project management and multi-tasking skills.
  • Creative and motivated to learn and ask questions in a fast-paced working environment.
  • Proactive, team worker, flexible and with strong attention to detail.
  • Excellent written and oral communication skills.
  • Proficient knowledge Microsoft Word, Excel and Power Point.

What we offer:

  • Dental, vision and healthcare insurance provided.
  • Great and relaxed working environment.
  • Business casual dress code.
  • Costco membership.
  • Japanese sushi dinners.
  • Traveling across US for Trade Shows
  • Great dinner time with the marketing team during travelling.
  • Birthday celebration activities.
  • Immersion in a multicultural working environment with a strong Japanese influence.

Others:

  • Company located in Encinitas, California.
  • Availability to travel 20%.
  • Department with much growth potential.
  • Qualified Applicants must be legally authorized for employment in the Unites States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

 

Apply